Just honest or pure speculation?

The mal "Oslo City" (Oslo's bigest shoping center), just started their latest campaign. The slogan says 'Customers Wanted' og directly translated ''We wish for customers''. The poster shown here contains a picture of two forarms and their hands folding, like in prayer. Reading prayer in to these pictures is underlined by two simple facts. One is that the text states a wish for something. Prayer usually consists of making a wish. You as a deity if it can not help you in som way or another by granting what you wish for. The other fact is that another poster in this same campaign shows one forearm and a hand with it's fingers clutched around a crucifix. It is probably not necessary to point out the link between prayer and crucifix.
The holy-days approaching further underlines the religiosity in this campaign. So what is happening here? Have the merchant society tuned to religion to help them out of the current financial crisis? Or should it be understood in the way that the consumer is god in the church of shopping so now in the greatest of needs the merchants turn to prayer?
An extremely sad fact is that even our financial minister Kristin Halvorsen's (from the Socialist Left party) answer in these crazed times is; keep on shoping! The religious believe in the market as self contained power is spreading all over. Human beings are the ones trading, the market is a human construction. So humans need to regulate it. It is beter that we do it our selves, than leaving it to the priests of economic theory, and comercial companies. Let Oslo City burn in depresion hell, let them keep praying. One can see this latest campaign of theirs as the most honest confirmation yet of the consumer as boss aka god. If we don't shop; they'll drop.